Customer loyalty celebrated with V8 Supercars


Trucking industry representatives from across Australia came together for some R&R on Queensland’s Gold Coast last week, thanks to a once-in-a-lifetime Truckline and Castrol V8 drive event. The day saw 14 Truckline customers, including owner drivers, workshop mechanics, fleet maintenance managers and company owners get behind a different kind of wheel at the Norwell Motorplex Performance Driving Centre.

The participants performed several V8 driving challenges based on speed under the tutelage and watchful eye of racing great, Mark Winterbottom.

According to Truckline General Manager Mick Henderson, the competition was a great way for the company to give back to its valued customers.

“We aim to build partnerships with our customers. To us they are much more than just a sale and we hope that events like this demonstrate just how valued they are,” said Mick.

Mick also said it was a rare opportunity for Truckline to bring customers from a range of businesses together in the one place to discuss the challenges and opportunities faced across the industry in a casual environment.

“Our customers all have different priorities and challenges but they all need to stay on the road. We pride ourselves on offering the best advice and support possible and we can only do this by taking the time to listen to their needs,” said Mick. “With our expert teams spread in 23 stores across five states we stay closely in touch with our customers.”

There was much camaraderie and competition as participants completed the challenges, which included a slalom circuit and a skidpan challenge. After that it was time to experience the thrill of the V8 Supercars on the track. Given the trucking industry prides itself on responsible, safe conduct, this was a rare opportunity for everyone to let their hair down and put their vehicles to the test on the safety of a controlled racetrack.

Terry Georgiou from Melbourne’s head office of Cameron’s Transport claims to have done a few crazy things in his time but driving a V8 car was a first.

“These cars are really crazy and I’ve never driven on slick tyres before. However Mark was very calming and as the laps progressed I just wanted to give more and more speed. I thoroughly enjoyed it,” said Terry.

For Mark, this enjoyment is what it’s all about.

“The great part is it’s just everyone having fun together and we hope to do it all over again in a couple of years,” said Mark, who first started driving at a very young age on the go kart circuit, an experience he likens to an apprenticeship in the trucking industry.

Mick hopes all customers will return home feeling refreshed and ready for the rest of the year.

“It’s been a busy year for Truckline, launching our new website and opening new branches and product distribution centres, and we know that for many of our customers it’s only going to get busier as they manage the lead-up to Christmas,” said Mick.

As Australia’s leading retailer of aftermarket truck, trailer and on-road diesel vehicle parts, Mick is confident they can get their customers through this hectic time.

“We have access to 77,000 parts and 83% of our inventory is held at our branches. When we combine that with some of the best skilled and trained staff in the industry and 60 years of experience doing what we do, we are very proud of our achievement and what we have built with our customers,” said Mick.

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